Case Study: Braun & Kollegen
#2of 26 Munich firms in AI answers
Braun & Kollegen already wins the answer when an assistant names it. On half of the questions its clients actually ask, it is not named at all. That gap is the whole opportunity.
Braun & Kollegen advises on succession, foundations and business law from Munich. We put a 32-question panel of the things its clients actually ask into continuous measurement across six AI engines, scored against 26 competing Munich firms.
The reading is unusual. Where the firm appears in an answer it is overwhelmingly the first name: 56% of the answers that mention it put it first, and 88% put it in the top three. That is the highest first-place rate we have measured on any account.
The gap is coverage. Half of the tracked questions never name the firm, and the pages assistants cite are its own service pages rather than anything written for the questions themselves. Strength where it is present, absence where it is not — and the absent half is what the commissioned corpus is written against.
“Our clients describe a situation long before they go looking for a firm, and they ask an assistant first. What we did not have was any reading of where we stand in those answers — and, more to the point, on which questions we are simply not there. That is what we are writing against now.”
Alexander Braun
Rechtsanwalt, Braun & Kollegen
The firm’s clients are people with something to pass on: an owner with a business and no succession plan, a family weighing a foundation against a will, someone adopting a stepchild and asking what it means for inheritance tax.
They do not search for a law firm. They describe the situation, and an assistant answers with a shortlist. On adult adoption and vorsorge questions Braun & Kollegen is that shortlist. On foundations, business succession and inheritance disputes it often is not.
A law firm also cannot publish content that guesses at a cost, a deadline or a tax class, which is why the answers have to be produced against the firm’s own positions rather than assembled from the open web.
The firm’s practice areas, positions and the claims it is willing to make in public became one governed brand kit, so an article can be produced against the firm’s own answers rather than the open web.
Define your OfferingA 32-question panel of real German succession, foundation and business-law situations, scored against 26 competing Munich firms across six engines, with the reading taken before any article went live.
Find Customer Intent42 articles commissioned against the 16 questions where the firm is absent and the ones where it appears but never first. Three are live; 39 are written and in review with the firm.
Publish ContentOnce the corpus is live, the refresh queue follows which passages assistants actually cite, so the pages that earn answers get maintained and the ones that do not get rewritten.
Refresh ContentEvery later reading is taken on the same 32 questions and the same six engines, so movement is movement and not a changed instrument.
Report and ImproveCounted answer by answer across 718 measured answers on six AI engines, in the 28 days to 17 August 2026.
Counted answer by answer, 50 of the 90 answers that mention Braun & Kollegen put it in first place, and 79 put it in the top three.
The wins are concentrated on adult adoption, vorsorge and foundation questions, where the firm’s own service pages are already what assistants cite.
Share of the answers naming Braun & Kollegen in which it is named first, 28 days to 17 August 2026
| Tracked buying question | Named first, as a share of the answers naming the firm |
|---|---|
| Stiefsohn adoptieren, steuerliche Vorteile beim Erben | 90% |
| Erwachsenenadoption: Ablauf bei Gericht | 86% |
| Kosten Vorsorgevollmacht und Patientenverfügung | 71% |
| Gemeinnützige Stiftung richtig aufsetzen | 67% |
| Firmenvermögen vor Zerschlagung schützen | 56% |
| Vorsorgevollmacht, die im Ernstfall hält | 46% |
Of the 32 questions on the panel, 16 produce an answer that names the firm and 16 never do.
The absent half is not a weaker version of the same topics. It is business succession, inheritance disputes and the ongoing-counsel questions, where other Munich firms own the answer — and it is what the 42 commissioned articles are written against.
The 32 tracked questions, split by whether any of the 718 measured answers names the firm
| Tracked questions | Count |
|---|---|
| Questions that name the firm | 16 |
| Questions that never do | 16 |
Across the tracked answers the firm holds 9.1% of all mentions, second only to Acconsis at 11.5% and ahead of every other Munich practice on the panel.
braun-kollegen.de is also the fourth most-cited domain in these answers, which means the firm is being read as a source and not only listed as a name.
Share of all firm mentions across the tracked answers. The six largest of the 26 firms on the panel are shown.
| Munich law firm | Share of all firm mentions |
|---|---|
| Acconsis | 11.5% |
| Braun & Kollegen | 9.1% |
| Groll, Gross & Steiner | 6.6% |
| ROSE & PARTNER | 4.5% |
| Ritter von Schönfeld | 4.2% |
| Advocatio Rechtsanwälte | 4.0% |
Measured 18 August 2026 from the scaile platform’s AI-visibility run-level record: 32 tracked questions, 718 answers, six engines, a 26-firm Munich field. Three of the 42 commissioned articles were live at the time of measurement and none was cited in a tracked answer, so the positions on this page are the firm’s own standing as scaile measured it.
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A 32-question panel of real German succession, foundation and business-law situations, run across six AI engines and scored against a field of 26 Munich firms. The reading covers 718 measured answers in the 28 days to 17 August 2026.
In every answer that mentions the firm at all, the order the firms appear in is recorded. Named first is the share of those answers in which Braun & Kollegen is the first firm named. It is not a share of all answers, and it is not the same thing as being mentioned.
Three of 42. The other 39 were written and in review with the firm. The measurement is a reading of the firm’s position across public AI answers on 18 August 2026, and the corpus written against the absent half of the panel had not yet landed.
Because the chart is a measurement of what public AI answers say, and a ranked field with its names removed cannot be read. Every figure comes from the same run-level record, and the six largest of the 26 firms are shown.
The 39 drafts are released and the same 32 questions are re-measured on the same six engines. Because the instrument does not change, the difference between the two readings is movement rather than a changed denominator.