Strong when named, named half the time: the Braun & Kollegen baseline
#2of 26 Munich law firms named in AI answers
Braun & Kollegen already wins the answer when an assistant names it. On half of the questions its clients actually ask, it is not named at all. That gap is the whole opportunity.
- 56%of the answers that name the firm name it first
- 50%of the 32 tracked buying questions name the firm at all
- 9%of all firm mentions, 9.1% against 11.5% for the leader
Alexander BraunRechtsanwalt, Braun & Kollegen
A strong position on half the map
Braun & Kollegen advises on succession, foundations and business law from Munich. Before any scaile content went live we put a 32-question panel of the things its clients actually ask into continuous measurement across six AI engines, scored against 26 competing Munich firms.
The reading is unusual. Where the firm appears in an answer it is overwhelmingly the first name: 56% of the answers that mention it put it first, and 88% put it in the top three. That is the highest first-place rate we have measured on any account.
The gap is coverage. Half of the tracked questions never name the firm, and the pages assistants cite are its own service pages rather than anything written for the questions themselves. Strength where it is present, absence where it is not.
- Client
- Braun & Kollegen, Rechtsanwaltskanzlei, München
- Responsible under § 5 TMG
- Alexander Braun, Rechtsanwalt
- Industry
- Legal services: succession, foundations, business law
- Market
- Germany · German
- Scope
- AI visibility measurement, bottom-of-funnel content production
- Baseline measured
- 18 August 2026, 28-day window
- Instrument
- 32 tracked questions · 6 engines · 26-firm field
- Content live at measurement
- 3 of 42 commissioned articles
Every figure on this page is the firm’s own position, measured by scaile before the content programme landed. Three of the 42 commissioned articles were live and none was cited in any tracked answer, so no number here is presented as a result scaile produced.
Known for one topic. Absent from the rest.
The firm’s clients are people with something to pass on: an owner with a business and no succession plan, a family weighing a foundation against a will, someone adopting a stepchild and asking what it means for inheritance tax.
They do not search for a law firm. They describe the situation, and an assistant answers with a shortlist. On adult adoption and Vorsorge questions Braun & Kollegen is that shortlist. On foundations, business succession and inheritance disputes it often is not.
A law firm also cannot publish content that guesses at a cost, a deadline or a tax class, which is why the answers have to be produced against the firm’s own positions rather than assembled from the open web.
The baseline · 32 tracked questions, 718 measured answers, 28 days to 17 August 2026
- 16 of 32tracked questions name the firm at all
- 12 of 32put it in first place at least once
- 0 of 3live scaile articles are cited in any answer yet
Measure first, then write against what the measurement shows
Steps one and two are done and produced the reading on this page. Steps three to five are in flight: 39 of the 42 commissioned articles are written and in review.
Step 01
Understand your customers
The firm’s practice areas, positions and the claims it is willing to make in public became one governed Brand Kit, so an article can be produced against the firm’s own answers rather than the open web.
Output: governed Brand Kit
Step 02
Find the questions customers ask
A 32-question panel of real German succession, foundation and business-law situations, scored against 26 competing Munich firms across six engines, with the reading taken before any article went live.
Output: versioned prompt panel and a dated baseline
Step 03
Publish content that sells
42 articles commissioned against the 16 questions where the firm is absent and the ones where it appears but never first. Three are live; 39 are written and in review with the firm.
In flight: 39 articles awaiting release
Step 04
Update to stay relevant
Once the corpus is live, the refresh queue follows which passages assistants actually cite, so the pages that earn answers get maintained and the ones that do not get rewritten.
Next: evidence-led refresh queue
Step 05
Report and improve
This baseline is the comparison point. Every later reading is taken on the same 32 questions and the same engines, so movement is movement and not a changed instrument.
Output: a baseline that cannot be argued with
February 2026
First diagnosis and showcase.
June 2026
Bottom-of-funnel content strategy agreed.
August 2026
Prompt panel live, baseline recorded, first three articles published.
Next
Release the 39 drafts, then re-measure against this baseline.
Three readings, taken before the content landed
First in 56% of the answers that name it · named on 16 of 32 questions · #2 of 26 Munich firms
These are the firm’s own numbers on the day the instrument was switched on. They are published because the next reading is only meaningful against a dated one, taken on the same questions and the same engines.
When it is named
First in 56% of answers
Counted answer by answer, 50 of the 90 answers that mention Braun & Kollegen put it in first place, and 79 put it in the top three.
The wins are concentrated on adult adoption, Vorsorge and foundation questions, where the firm’s own service pages are already what assistants cite.
On these questions the firm is already the first name in the answer
Share of the answers naming Braun & Kollegen in which it is named first
scaile platform · 32 tracked questions · 6 engines · 28 days to 17 August 2026.
How often it is named
Half the questions, never
Of the 32 questions on the panel, 16 produce an answer that names the firm and 16 never do.
The absent half is not a weaker version of the same topics. It is business succession, inheritance disputes and the ongoing-counsel questions, where other Munich firms own the answer.
The firm appears on exactly half the questions its clients ask
Tracked buying questions producing at least one answer that names Braun & Kollegen
100% = the 32 tracked questions, 718 measured answers across six AI engines, 28 days to 17 August 2026.
Standing in the field
#2 of 26 Munich firms
Across the tracked answers the firm holds 9.1% of all mentions, second only to Acconsis at 11.5% and ahead of every other Munich practice on the panel.
braun-kollegen.de is also the fourth most-cited domain in these answers, which means the firm is being read as a source and not only listed as a name.
Second of 26 Munich firms, within reach of the leader
Share of all firm mentions across the tracked answers
scaile platform · 26-firm field · 28 days to 17 August 2026. Top ten of 26 shown.
Where does your brand stand when buyers ask AI?
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Baseline measured 18 August 2026 from the scaile platform’s AI-visibility run-level record (32 tracked questions, 718 answers, six engines, 26-firm field), with Google Search Console and GA4 used to establish what was live on the site at the time. Three of 42 commissioned scaile articles were live and none was cited in any tracked answer, so no figure on this page is presented as a scaile result.
